Lunch for $1.68 Million Without the Gecko
Written by Marlo .
GEICO has been a wholly-owned subsidiary of Berkshire-Hathaway since 1996. In that time, GEICO has become the third largest auto insurer in the U.S. Personally, I like the fact that small business owners can get an online quote for commercial auto insurance from GEICO’s commercial auto division.
The CEO of Berkshire-Hathaway is Warren Buffet. Mr. Buffet is virtually worshiped in financial circles and his keen investing insight is eagerly sought out by investors. GEICO had been quiet about its association with Mr. Buffet. However, a new ad campaign pairs the famous GEICO Gecko and Mr. Buffet stating, “Warren Buffett and the gecko. They go together like pie and chips.”
Every year Warren Buffet holds an auction to benefit charity. The prize? Lunch with Mr. Buffet. The auction benefits the Glide Foundation. The 2009 winners, Salida Capital, an investment firm in Canada, won the auction for $1.68 million. Courtenay Wolfe, the CEO of Salida Capital, was among the eight guests who had lunch Monday at the Smith & Wollensky restaurant in New York. Bidding for 2010 begins in June.
The Gecko was not in attendance.
Lunch for $1.68 Million Without the Gecko originally appeared on About.com Business Insurance on Tuesday, February 23rd, 2010 at 11:15:52.