Twitter is a great site where people come together to post “tweets” of 140 words or less of things the person considers relevant. Others can “follow” the person and review these pearls of wisdom. For example, if one wanted to “follow” me, they could do so by following lawboop.

Businesses use Twitter as well. Big businesses use the site to announce promotions, specials, new products, while smaller businesses use it to establish an identity or particular expertise.

Insurers and insurance industry leaders also “tweet.” The “tweets” can be informative and can identify some business resources. For example, on June 21, The Hartford “tweeted” about driver safety: “Want to learn how you can be a safer driver? Watch our six-part video series.” The post provided a link to the video series.

Here are some business insurance Tweeters to follow:

There are many, many more and the site allows you to search for “tweeters” to follow. It is a good way to stay on top of insurance offers and to watch what other “tweeters” have to say about the insurer.

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